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Business Analytics: Methods and Cases for Data-Driven Decisions
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IDR 3103789
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A robust set of online resources... makes the book the ideal learning resource for aspiring data-savvy business practitioners.
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Rincian Produk
- Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.
| Publisher | Cambridge University Press |
| Publication date | April 3, 2025 |
| Language | English |
| Print length | 700 pages |
| ISBN-10 | 1316512150 |
| ISBN-13 | 978-1316512159 |
| Item Weight | 3.66 pounds (1.66 kg) |
| Dimensions | 8.21 x 1.31 x 10.13 inches (20.9 x 3.3 x 25.7 cm) |
Who Should Buy?
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Business Students
Ideal for business students seeking practical insights on data analytics and decision-making techniques using real-world case studies.
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Data Analysts
Benefits data analysts looking to deepen their understanding of analytics methods and enhance their ability to drive business decisions.
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Managers
Great for managers who want to leverage data-driven strategies to improve decision-making processes and achieve organizational goals.
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Novice Users
May not suit complete beginners lacking foundational knowledge in business analytics and data interpretation skills.
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Pro
- Comprehensive coverage of topics
- Real-world case studies included
- User-friendly for beginners
- Well-structured format
- Engaging writing style
Kontra
- Some concepts may be too basic for experts.
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IDR 3103789
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Fitur & Manfaat
- Comprehensive collection of over 50 business analytics methods.
- Intuitive style with illustrations for easy understanding.
- Appropriate mathematical rigor for varied proficiency levels.
- Ideal for upper division and graduate business students.
- Includes extensive online resources like software tools and datasets.
- Perfect for those interested in data science and business integration.
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