- Halaman Beranda /
- Buku /
- Business & Money Books /
- Marketing & Sales Books /
- Pemasaran /
- Direct /
- Kellogg on Marketing: The Marketing Faculty o...
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
87% of respondents would recommend this to a friend
IDR 639846
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from AS
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
What Stands Out
Rincian Produk
| Publisher | Wiley |
| Publication date | April 11, 2023 |
| Edition | 3rd |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 1119906245 |
| ISBN-13 | 978-1119906247 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.3 x 1.6 x 9.2 inches (16 x 4.1 x 23.4 cm) |
Who Should Buy?
-
Marketing Students
Ideal for students aspiring to understand advanced marketing concepts taught by top-tier faculty at Kellogg School.
-
Marketing Professionals
Provides valuable insights for professionals seeking to enhance their strategic marketing knowledge and execution skills.
-
Academics and Researchers
Beneficial for scholars researching marketing theory and its practical applications, backed by rigorous academic perspectives.
-
Casual Readers
Not ideal for those looking for light reading or entertainment, as it focuses heavily on academic content.
DESKRIPSI PRODUK
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
Pertanyaan & Jawaban Pelanggan
-
pertanyaan:
What topics does 'Kellogg on Marketing' cover?
menjawab: 'Kellogg on Marketing' explores a wide array of topics fundamental to the marketing discipline, including consumer behavior, brand strategy, and data-driven marketing. The book captures insights from esteemed faculty members of the Kellogg School of Management, providing readers with both theoretical frameworks and practical applications. This resource is ideal for marketing professionals and students who seek to understand contemporary marketing challenges and best practices. -
pertanyaan:
Who is the target audience for this book?
menjawab: The target audience for 'Kellogg on Marketing' includes marketing professionals, business students, and educators interested in enhancing their marketing knowledge. It serves as a valuable resource for those looking to deepen their understanding of advanced marketing strategies and theories. Both experienced practitioners and newcomers will find valuable insights that can be applied to real-world scenarios in various industries. -
pertanyaan:
How is this edition different from previous editions?
menjawab: The 3rd edition of 'Kellogg on Marketing' contains updated case studies, new research insights, and revisions that reflect the latest marketing trends and practices. It offers readers an enhanced understanding of marketing dynamics in today's rapidly changing environment. The editorial team has ensured that the content resonates with contemporary marketers, making it a crucial read for anyone looking to stay relevant in the marketing field. -
pertanyaan:
Can this book help with digital marketing strategies?
menjawab: Yes, 'Kellogg on Marketing' includes chapters that specifically address digital marketing strategies, focusing on how brands can leverage online platforms for consumer engagement. With the increasing importance of digital channels, the book provides insights into data analytics, social media tactics, and customer relationship management, making it an excellent resource for marketers aiming to optimize their digital presence. -
pertanyaan:
What is unique about the authors of this book?
menjawab: The authors of 'Kellogg on Marketing' are renowned faculty members from the Kellogg School of Management, known for their research and teachings in marketing. Their expertise in various specializations, including consumer psychology and brand management, contributes to the depth of content. Readers can benefit from their extensive knowledge and proven strategies, making the book a credible source for learning marketing principles. -
pertanyaan:
Is 'Kellogg on Marketing' suitable for someone new to marketing?
menjawab: 'Kellogg on Marketing' is suitable for readers at all levels, including those new to marketing. While it covers advanced topics, the book is written in a manner that is accessible and comprehensive. Beginners can grasp foundational marketing concepts and then progress to more sophisticated ideas, enhancing their learning experience. Thus, it can serve as both an introductory text and a reference guide. -
pertanyaan:
Does this book provide case studies or practical examples?
menjawab: 'Kellogg on Marketing' is rich in case studies and practical examples that illustrate the application of marketing theories in real business situations. These case studies demonstrate how successful companies implement marketing strategies to overcome challenges and achieve objectives, making it an invaluable resource for students and practitioners looking for real-world applicability of marketing concepts. -
pertanyaan:
What kind of theoretical frameworks does the book discuss?
menjawab: The book discusses various theoretical frameworks that are fundamental to understanding marketing dynamics, including market segmentation, the marketing mix, and consumer decision-making processes. These frameworks provide a structured approach to analyzing marketing problems and strategies, making complex theories more manageable for readers. Understanding these frameworks can assist marketers in developing effective strategies tailored to their target audiences. -
pertanyaan:
What are the benefits of reading this book for marketing professionals?
menjawab: Reading 'Kellogg on Marketing' allows marketing professionals to stay ahead of industry trends and best practices. It equips them with innovative ideas and proven strategies that can be applied in their work settings. Professionals can benefit from the depth of research and analysis presented, which can enhance decision-making skills and inspire creative solutions in their marketing efforts. -
pertanyaan:
Where can I buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition'?
menjawab: You can buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition' on Ubuy. Ubuy is a reliable online platform that offers a wide range of products, including this comprehensive marketing text. Their platform ensures easy access to the book, making it a convenient option for readers in Indonesia.
Alexander Chernev (Editor) Direct Editorial Review
Customer Reviews & Ratings
-
5 bintang
100%
-
4 bintang
0%
-
3 bintang
0%
-
2 bintang
0%
-
1 bintang
0%
Ulas produk ini
Bagikan pikiran Anda kepada pelanggan lain
Platform Trust & Buyer Confidence
“Great products and very good service: very easy and very fast international delivery.”
“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”
“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”
“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”
“Easy to find and order what you want on the website. Delivery is quick to the UK”
Product Price History
Informasi penting
- Batasan : Untuk produk yang dikirim secara internasional, harap diperhatikan bahwa garansi pabrik mungkin tidak berlaku; pilihan layanan pabrikan mungkin tidak tersedia; manual produk, instruksi, dan peringatan keselamatan mungkin tidak tersedia dalam bahasa negara tujuan; produk (dan material penyerta) mungkin tidak dirancang sesuai standar, spesifikasi, dan persyaratan pelabelan negara tujuan; dan produk mungkin tidak sesuai dengan voltase negara tujuan dan standar kelistrikan lainnya (memerlukan penggunaan adaptor atau konverter jika tersedia). Penerima bertanggung jawab untuk memastikan bahwa produk tersebut dapat diimpor secara sah ke negara tujuan. Saat memesan dari Ubuy atau afiliasinya, penerima tercatat sebagai importir dan harus mematuhi semua hukum dan peraturan negara tujuan.
- Tidak semua produk yang terdaftar di Ubuy sedang dijual, karena Ubuy adalah mesin pencari global. Produk tunduk pada peraturan ekspor/perdagangan.
IDR 639846
Pesan sekarang dan dapatkan kira-kira pada Sunday, September 20
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Fitur & Manfaat
- World's #1 MBA marketing program's latest edition
- Explore foundational and advanced topics in marketing management
- Renewed focus on digital transformation and data analytics
- Comprehensive explanations of strategic and tactical aspects of effective marketing
- Strategies for creating loyal customers and developing personalization at scale
- Earns a place in curricula of the business school educating the next generation of business leaders
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.