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Item #:
103909172
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition Paperback November 2, 2023
Item #:
103909172
IDR 2074567
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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What Stands Out
Comprehensive Insights
Offers an in-depth exploration of pricing strategies and tactics, enabling readers to understand complex concepts and apply them effectively in various markets for sustainable growth.
International Focus
Specifically designed for international students, addressing global pricing challenges and strategies to equip them with the tools needed to succeed in diverse business environments.
Practical Applications
Includes real-world examples and case studies that demonstrate effective pricing decisions, making it easier for students to relate theory to practice and enhance their learning experience.
Product Details
- The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
| Publisher | Routledge |
| Publication date | November 2, 2023 |
| Edition | 7th ed. |
| Language | English |
| Print length | 362 pages |
| ISBN-10 | 1032540729 |
| ISBN-13 | 978-1032540726 |
| Item Weight | 1.49 pounds (680 grams) |
| Dimensions | 7 x 0.75 x 10 inches (17.8 x 1.9 x 25.4 cm) |
Who Should Buy?
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Business Students
Ideal for business students learning pricing strategies and concepts to apply in their coursework and future careers.
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Pricing Professionals
Great for pricing analysts and managers seeking to enhance their pricing acumen and implement effective pricing tactics.
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Entrepreneurs
Useful for entrepreneurs aiming to understand pricing strategy for their startups to maximize profitability and market share.
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Casual Readers
Not suitable for those looking for light reading, as the content is academic and requires focus and engagement.
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Non-Business Fields
Individuals studying in non-business fields may find the content irrelevant to their professional interests and educational pursuits.
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Advanced Pricing Experts
Less beneficial for seasoned pricing professionals, as they may seek more in-depth and specialized resources beyond this guide.
Product Description
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Customer Questions & Answers
-
Question:
What is 'The Strategy and Tactics of Pricing' about?
Answer: This book provides a comprehensive framework for understanding the dynamics of pricing strategies and how they can impact profitability. It covers critical concepts such as the psychology of pricing, price elasticity, and competitive positioning. By understanding these principles, readers can make informed decisions that directly contribute to their business growth. For example, a company applying the insights from this book might refine its pricing strategy, allowing it to capture more market share and improve overall profitability. -
Question:
Who is the author of 'The Strategy and Tactics of Pricing'?
Answer: The author of this renowned book is Thomas T. Nagle, a prominent figure in the field of pricing strategy. Co-authored with Georg Müller, the book combines practical insights with academic rigor, making it suitable for both students and practitioners. The authors leverage their extensive expertise to cover both theoretical and real-world applications of pricing strategies, ensuring that readers of all backgrounds can benefit from the content. -
Question:
Is this book suitable for beginners in pricing?
Answer: Yes, 'The Strategy and Tactics of Pricing' is designed to be accessible to readers who may be new to pricing concepts. The text breaks down complex ideas into understandable segments, enhancing learning through examples and case studies. For instance, a marketing manager with limited pricing experience can easily grasp fundamental strategies and apply these insights to create effective pricing plans for their products or services. -
Question:
What insights can this book provide for international business?
Answer: The International Student Edition of this book offers valuable insights into how pricing strategies can vary across different markets. It explores cultural and economic factors that influence pricing decisions globally. This context is crucial for businesses seeking to expand internationally, as they must adapt their pricing models to match local market conditions. An example could be a company adjusting its price to reflect local purchasing power while maintaining overall brand integrity. -
Question:
How does this book address the concept of price sensitivity?
Answer: The book delves into the notion of price sensitivity, providing tools to assess how consumers respond to price changes. It explains the importance of understanding price elasticity and how it varies between different customer segments. For practical use, businesses can use these insights to identify their price points that maximize revenue while minimizing the risk of losing customers, such as during promotional campaigns. -
Question:
What are the main topics covered in the 7th edition?
Answer: The 7th edition of 'The Strategy and Tactics of Pricing' covers a wide array of topics, including pricing psychology, competitive analysis, value-based pricing, and pricing tactics. Each chapter is designed to build on the last, culminating in a thorough understanding of how to implement effective pricing strategies. For instance, marketing professionals can apply knowledge gained from these topics to develop dynamic pricing strategies tailored to their specific market conditions. -
Question:
Can this book help with pricing for services as well as products?
Answer: Absolutely! The strategies outlined in this book are applicable to both physical products and service-based businesses. By applying the pricing frameworks and tactics discussed, service providers can develop pricing strategies that reflect the value they deliver to customers. For example, a consulting firm could utilize the principles of value-based pricing to set fees that better align with the perceived value of their expertise and results. -
Question:
What is the intended audience for this book?
Answer: The primary audience includes students of business and professionals in marketing, sales, and product management. The book is structured to accommodate various levels of expertise, making it a valuable resource for anyone involved in pricing decisions. A typical reader could be a business student preparing for a career in marketing, or a company executive seeking to refine their pricing strategy to enhance profitability. -
Question:
Can you provide an example of a real-world application from the book?
Answer: One real-world application discussed is how companies assess competitive pricing. The book illustrates how analyzing competitor prices can aid in establishing a competitive advantage while ensuring alignment with overall business objectives. For example, a tech company may conduct a pricing analysis to determine how to position its new product against competitors, thus optimizing its market entry strategy. -
Question:
Where can I buy 'The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition 7th ed. Edition' in Indonesia?
Answer: You can purchase 'The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition 7th ed. Edition' from Ubuy in Indonesia. Ubuy offers a reliable platform with competitive pricing for a variety of books, enabling you to obtain this important resource efficiently.
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Pros
- Comprehensive pricing strategies
- Clear and practical examples
- Useful for various industries
- Strong theoretical foundation
- Enhanced case studies
Cons
- A bit dense for casual readers.
Product Price History
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IDR 2074567
Order now and get it around Monday, July 20
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Only 10 items left in stock.
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Essential guide for strategic pricing and value-based pricing.
- Adopt advanced concepts from behavioral economics.
- Includes updated discussions on AI and machine learning in pricing.
- Explores modern pricing models like consumption-based and outcomes-based pricing.
- Addresses transformative pricing strategies in response to disruption.
- Offers practical examples and extensive online resources for enhanced learning.