Vivaki is a global media and digital communications company that consists of two major operating units including The Pool, a multimedia planning and buying group, and AOD, a digital media solutions company.
Vivaki was founded in 2008.
It was later acquired by Publicis Groupe in 2009.
In 2015, Publicis merged the digital operations of Vivaki with Razorfish to form Razorfish Global.
In 2018, Publicis reorganized and combined several of its businesses, including Vivaki, under one unit called Publicis Spine.
WPP is a British multinational advertising and public relations company.
Omnicom Group is an American global media, marketing, and corporate communications holding company.
Dentsu is a Japanese international advertising and public relations company.
The Pool is a multimedia planning and buying group unit that offers advertising services across different media channels such as television, print, outdoor, and digital.
AOD is a digital media solutions unit that provides programmatic advertising technologies and data management services.
Vivaki is a global media and digital communications company that provides marketing and advertising services to businesses worldwide through its two major operating units called The Pool and AOD.
Vivaki's major competitors include WPP, Omnicom Group, and Dentsu, which offer similar marketing and advertising services to businesses worldwide.
The Pool is one of Vivaki's operating units that focuses on multimedia planning and buying services for businesses across different media channels such as television, print, outdoor, and digital.
AOD is another operating unit of Vivaki that provides programmatic advertising technologies and data management services to businesses.
Vivaki was founded in 2008 and was later acquired by Publicis Groupe in 2009.